Developer Services

Table of Contents

I. Executive Summary

II. Company Profile

a.Affiliations

b.Sotheby's International Realty

III. Agenda

IV. The Goal

V. Our Role as Advisors

1. Market Positioning
2. Conceptual Development
3. Design development
4. Marketing
5. Sales/Brokerage

I.  Executive Summary

Beasley & DeVarreau Sotheby's International Realty has a profound background in marketing, brand positioning, market research, cross functional management and representation of buyers and sellers.  We are a premier full service real estate broker who is affiliated with the most prestigious organizations in the world.

Since the Late 1990's the Las Vegas High Rise and Condominium Market has seen a boom of proposed buildings, sales, construction and failures.  Over one hundred high rise condominium, condo-hotel, hotel and mixed use properties have been proposed in Las Vegas and are in various stages of planning, development and construction. Downtown Las Vegas is witnessing an unprecedented transformation into a true urban city to live, work and play. The Las Vegas Strip has become witness to new projects accommodating a new lifestyle created by baby boomers and empty nesters ready for retirement.  This lifestyle has created a demand for resort and lifestyle properties that cater to the most discerning demands.  Infrastructure such as public transportation and roads among new galleries, shops and bistros have all been planned with the latest in urban concepts, architecture, design and technology.

As a representative of sales for your project, Beasley & DeVarreau Sotheby's International Realty will use all available resources and expertise to execute a successful sales campaign.  As a leader in selling luxury properties in Las Vegas, we believe that our knowledge, expertise, personnel, affiliations and brand can and will achieve the sales objectives set by your company.

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II.  Company Profile

Beasley & DeVarreau Sotheby's International Realty has a profound history in buyer and seller representation in the Las Vegas Valley. As a pioneer, and leader in the Las Vegas Real Estate Market, James Beasley, President and Broker has experienced the changes and growth in the past 30 years. Formerly, Spanish Hills Realty, Beasley & DeVarreau Sotheby's International Realty has attributed its success by developing long term relationships with its clients, financial institutions, architects, builders and a dedicated staff. 

Once considered only a famed resort, Las Vegas has developed into a prosperous community adapting to the needs of all family lifestyles. The Las Vegas Valley features many different property types such as; resort homes, vacation homes, luxury estates, and luxury high rise condominiums. To accommodate this growth, our office has three new offices planned in strategic locations pertaining to the future growth of the Las Vegas Valley. These locations will play a pivotal role in the development of these areas and we are both excited and proud to be part of this expansion.

At Beasley & DeVarreau Sotheby's International Realty our clients are provided with the proper tools and knowledge so they can make an informed decision when it comes to selling or buying a property. As a full service real estate brokerage we are committed to establishing a long term relationship to make your dreams become reality.

a.  Beasley & DeVarreau Sotheby's International Realty Affiliations

• Who's Who in Luxury Real Estate
• National Association of Realtors International Division
• National Association of Master Appraisers
• FIABCI International Association of Real Estate Brokers
• Leading Estates of the World - Las Vegas, Nevada Exclusive Representative
• Certified International Property Specialists
• Certified Residential Specialists
• National Concierge Assocation

b.  Sotheby's International Realty

Vision
Artfully uniting extraordinary properties with extraordinary lives.

Positioning
To those who value the unique, Sotheby's International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.

Personality
Inviting. Discreet. Savvy. Refined.

Affiliation
Connoisseurs of Life.

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III.  Agenda

• Luxury Market Defined
• Brand Position
• Market Overview
• Our Services

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IV.  The Goal

Research, Design and Implement a Product that will Sell

V.  Our Role as Advisors

1.  Market Positioning

• Access to SIR Demographic & Psychographics mining data
• Competitive review of price points, floor plans and amenities
• Competitive position, what are the advantages/disadvantages
• Condo Hotel-Fractional-Residential Mix
• What is the Price point?
• Required Services and Amenities

2.  Conceptual Development

• Style & Appearance
• Image
• Site Planning
• Conceptual Budget
• Value Analysis

3.  Design Development

• Plan Review
• Materials & Finishes
• Landscape Design
• Furnishings & Fixtures
• Amenity Function & Integration
• Operation Function & Integration
• Development Budget
• Project Performa

4.  Marketing

• Define Property Strategy
• Identify Target Market
• Identify Media Sources
• Product Branding
• Design Consumer Campaign
• Select Media Sources
• Integrate with Sotheby's International Realty Advertising & Public Relations Resources

5.  Sales

• Sales Strategy
• Advise on project documents ( Buyers Package)
• On site Sales Office & Models
• Off site sales Offices-Charleston-Tropicana-Las Vegas Blvd.
• Access to All Sotheby's International Realty Offices
• Maintain Inventory Control
• V.I.P Reservations
• Contracts
• Project Meetings
• Reporting

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