Sotheby's International Realty Brand Promise

A strong brand delivers a promise that meets the real needs or desires of its constituents at every point of contact. The Sotheby’s International Realty® brand strategy establishes the basis for this.

We strive to deliver our brand promise at every point of contact with our constituents, whether someone interacts with the Sotheby’s International Realty brand as a buyer, seller, affiliate, or investor–by phone, through an agent, or online.

But fundamentally, our brand promise begins with ourselves and the promise we intend to keep to the home buyers and sellers who give the affiliate network a reason to exist. It is critical that each of us understand the nature of our brand promise and how our individual performances deliver that promise. Thus, the following document details the key strategies underpinning the Sotheby’s International Realty brand promise as developed by a cross-functional team of 16 brand leaders on August 3 and 4, 2004, in Whippany, New Jersey.