Spherical ® Brand Strategy
BRAND VISION
Artfully uniting extraordinary properties with extraordinary lives.
POSITIONING
To those who value the unique, Sotheby’s International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.
PERSONALITY
Inviting. Discreet. Savvy. Refined.
AFFILIATION
Connoisseurs of life.